Mohun Bagan fans (at least most of them) have said on social media that they don't have a problem with Sanjiv Goenka or CESC/RPG as investors...they do not have a problem with the club being called RPG/CESC Mohun Bagan but the club's identity cannot be diluted by naming it ATKMB or by changing the colour of the jersey or the logo
Goenka says he spend close to 100 cr to create the ATK brand, he says he just can't dump the atk brand in dustbin, so name is ATK Mohun Bagan. Colors and logo may change.
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Mohun Bagan fans (at least most of them) have said on social media that they don't have a problem with Sanjiv Goenka or CESC/RPG as investors...they do not have a problem with the club being called RPG/CESC Mohun Bagan but the club's identity cannot be diluted by naming it ATKMB or by changing the colour of the jersey or the logo
Now I guess it means "Eti ke" in Bengali...translated as "Who is this?" in English
Aamar buke etike