Any prefix or suffix to MB would dilute the MB brand name. Why do they need it. As such ATK couldn't establish themselves as a durable brand ( it is still in the making). So adding it to MB name wouldn't make much of a difference, barring establish RPG's control in the name. Probably needed for accounting purposes as well.
The Glazers didn't add their name to Man United when they took over. That is the standard process throughout the world.
Yes.. it will be disastrous if they add atk in the name... Instead they can use the jersey design of atk with MB Colours. Why should they use a name ATK that don't even has a meaning or full name ?? It's understandable if they use CESC MB..!!
Habas likely to be new head coach of ATK Mohun Bagan, Kibu will be retained as his Assistant, all MB players will have to give trial to Habas, after which he will decide which ones to keep which to be released.
No Mohun Bagan fans are deluded enough to think MB is taking over ATK. But in spite of the poor financial health of the club, the brand name is super strong and is associated with much history and emotion that outsiders cannot fathom.
It is almost inevitable that financial muscle of the partner is stronger than the fans' emotions and the club's history, so it will win. But that will dwarfen a lofty institution and will make way for a pedestrian club.
Comments
Deal 90% confirmed.
Ownership shares 80-20 or 70-30 that is being discussed.
He was red carded yesterday for laying a knockout punch to Ishfaq!
So, Bagan might just call off this alleged tie-up!