@dhritiman7 was reading goalless when i came across that after the 1997-98 season, Phillips prematurely ended their sponsorship but the thing that irked my attention was that during the time AIFF also had a spat with IMG, ESPN/Star Sports. any idea what might be the reason?? not the official one.
Mostly they were disappointed by poor management and minimum expectations were not getting fulfilled. PDM's political brain always helped Havelang and Blatter to win FIFA elections that why nobody dared to touch PDM.
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http://indiatoday.intoday.in/story/indian-football-aiff-cannot-shake-off-allegations-of-financial-irregularities/1/232323.html