Dude what I am saying is so far ATK has been all talk and no substance. While EB has quitely made a full fledged residential academy, added to club infrastructure (bucket seats, floodlights, bus for the academy kids) and revitalized it's social media channel (club's own FB page and not the UB controlled one), ATK has signed a 37 year retired Robby Keane.
We may not blame ATK for Signing of R Keane. Mr. Goenka is thinking is different. He thinks people may come to see R Keane. More Sponsorship also come for Keane. Its not a signing for Football but for Money.
He also knows once MB & EB come in ISL, then there will be nothing for ATK. There is no Brand Value of ATK compared to MB/EB. So his Break Even Period is even shorter. Even shortest, compared to all ISL Clubs. So he needs that sort of signing. Cant blame him.
@Somedippc Sanjeev Goenka is a very shrewd businessman. Knowing what you mentioned in your post....which is absolutely right....he has already opened up another lucrative option.... IPL.
If RPG is signing Keane only for TRP or sponsorship, then he is clearly underestimating Kolkata fans. Fans are more knowledgeable than he thinks. They are not salivating for oldies like Keane or that 40 year old relic. Fans want pure footballing action. Otherwise, this year's CFL wouldn't have been a hit, even though given a slip by the so called stars.
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Will go without a proper striker apart from JEJE