Administrators in our country are adept in blame game and cricket is a convenient punching bag. Ever wondered if it was cricket's fault when ESPN Star stopped broadcasting IFA Shield after just one season because the quality of the tournament was so poor ?
Personally, I think its silly and deluded to blame one sport for another sports' demise. I have followed Indian football since 1994 and I can safely say that there has been multiple instances when sponsors/media have come forward for the game but the Federation has always managed to push them away by suicidal decisions.
This friendly match was played for WCQ preparations. Here's the WCQ (2014) thread : <!-- l --><a class="postlink-local" href="http://forum.indianfootballnetwork.com/viewtopic.php?f=30&t=152" onclick="window.open(this.href);return false;">viewtopic.php?f=30&t=152</a><!-- l -->
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