Ambuja Cements is very professional . Good to hear that they are planning to sponsor MSC.
Having 3 clubs from same city/state in top tier is not a good option. If MSC wants to play in ISL, then it should be based on merit by winning I League.
What's the point of these tie-ups. Never have seen any benefits from such tie ups for I-League clubs. Remember the Minerva Punjab and Borussia Monchengladbach tie up. We never heard anything about it after the press conference.
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If they save that money and invest in infra and squad for future, getting promoted to ISL is no big deal.