I am pretty sure them playing in Pune is perfectly fine and following the AFC rules... it is just a question of if Essel Group cares that they lose money every season.
Essel group owns Ten action, ten sports, zee TV but they hardly promote Mumbai FC on their channels. Talking about losing money, well they make up in tax savings and deductions under corporate social responsibility even more then what they spend in the club. but they will get more sponsors and ticket revenue once they start playing in Mumbai.
Well, what is the point? Why spend money on marketing a team that can not play in Mumbai? There is just no reason for them to do anything yet instead of waiting it out.
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I think u got it