NEW DELHI: IMG-Reliance will have its first ever official meeting with the All India Football Federation (AIFF) on March 19, after the 15-year deal was signed last December, Kushal Das, secretary general of the federation told SportzPower.
Although the agenda details have not been disclosed, it is reliably learnt that the entire gamut of commercial relationships between the two entities will be discussed, including the handing over of rights till now vested in the AIFF and the monetary aspects of the deal after the next five years, when IMG-R will take those rights.
Primarily, the discussion would be centred on the concern on how to improve the profile of the I-League and how the property can be made more attractive and commercially viable. And for that to happen, a very good development programme has to be set up.
Das readily agrees that the League has not taken off in the best sense, and thus it is that no broadcast partner has been found for it, despite IMG-R procuring the rights after Zee Sports was jettisoned by the AIFF.
As of now, only the matches of the Bengal I-League teams, whether in the state or away, is telecast by a Bengali channel, Mahua Bangla, Das says in an exclusive interview with SportzPower.
Das says that there are foreign investors who have got in touch, but he does not want to dabble meaninglessly with them ‘in bits and parts’, but thinks these interests could play a vital role in the development programme.
As of now, though IMG-R is the sole commercial managing authority of the AIFF, all the rights over the national team, its matches abroad and the domestic tournaments lie vested with the AIFF. The IMG-R has so far paid Rs 7 billion for that, which covers the next five years.
However, what is likely to be discussed at the crucial meeting is how to hand over those rights to IMG-R after that, and on what pecuniary considerations.
At the moment the AIFF’s sponsor for the national team is primarily Panasonic and also Nike.
But on the lapse of the fifth year, these rights will go to IMG-R, and the AIFF would not only get a higher valuation for those rights over the next 10 years, but also a 20 per cent slice of the revenue generated.
Das says that IMG-R would take care of the I-League marketing (and he is categorical that at present it is not commercially viable) as well as the development programme, but he would also be happy with the Italian and Dutch investors if they come up with a good coaching plan for the national team as well as the U-14 and U-16 teams.
Meanwhile, it is also possible that the national league could be renamed from the existing I-League, possibly because in its present avatar it is a poor country cousin of what AIFF and I-MGR want the league to really be, and hence future investors may not like the hangover effect of a name that did not sell.
As I regularly go to the stadium (YBK) to support my team I want to have some better treatment for fans. Once you improve the conditions of stadiums including pitch & gallery atmosphere will automatically improve.
Please go through this article, this is the reality of Indian football though it is written by an East bengal fan but it is applicable to all the supporters.
AIFF has to get its house in order . There is hardly any planning whatsoever.
Firstly, why set criteria, if they are not going to be implemented, you cannot have one rule for one and another rule for others .
Secondly, why cant the federation learn from other successful associations around the world, why conduct the Santosh Trophy during the peak of the I- league division 1and 2. Dont they want the competition to showcase the best indian talent available?and if its mandatory for the players to play for their respective states, who is going to play in the I-league 1 and 2??????
Get it right, or get out because this stuff is not rocket science.
AIFF has to get its house in order . There is hardly any planning whatsoever.
Firstly, why set criteria, if they are not going to be implemented, you cannot have one rule for one and another rule for others .
Secondly, why cant the federation learn from other successful associations around the world, why conduct the Santosh Trophy during the peak of the I- league division 1and 2. Dont they want the competition to showcase the best indian talent available?and if its mandatory for the players to play for their respective states, who is going to play in the I-league 1 and 2??????
Get it right, or get out because this stuff is not rocket science.
I agree with you too! But I think things are changing. This year onwards I league players and clubs cannot play any other local leagues. So no KFL or GPL for top players. Also prolly the players would not play in Santosh or Durand. Good riddance!! <!-- s --><img src="{SMILIES_PATH}/icon_lol.gif" alt="" title="Laughing" /><!-- s -->
AIFF has to get its house in order . There is hardly any planning whatsoever.
Firstly, why set criteria, if they are not going to be implemented, you cannot have one rule for one and another rule for others .
Secondly, why cant the federation learn from other successful associations around the world, why conduct the Santosh Trophy during the peak of the I- league division 1and 2. Dont they want the competition to showcase the best indian talent available?and if its mandatory for the players to play for their respective states, who is going to play in the I-league 1 and 2??????
Get it right, or get out because this stuff is not rocket science.
Agree with you,I don't understand what exactly are they launching next year ?? <!-- s:? --><img src="{SMILIES_PATH}/icon_e_confused.gif" alt=":?" title="Confused" /><!-- s:? -->
Why not rebrand all the teams,scuffle below average attended teams to new cities etc and launch I-League in a new package.
The only thing i wish to improve is :
1)Teams like HAL,Air India,ONGC,BEML,SBT,JCT have done a novial job of keeping the indian football atleast alive in our country in the recent years,..now that AFC is tightening the screws for AFC standards.
The institutional clubs would find it difficult to survive in the coming years. so these guys need to build a fan base.. JCT matches are played in front of empty stands..the club being so important to indian football. look what happened to Mahindra united... A simple solutio is to get attached to a city similiar to a structure adopted in the K league.. we can have teams renamed as HAL Bengaluru Raptors,Navi mumbai Air India,JCT Ludhiana Fighters,ONGC Kolhapur Marathas.why will people go to see the mathces of air india ,but they will definately see if it is Navi Mumbai Air India FC.. then the clubs can cash on the merchandise,ticket sales,etc.... i think this is the only way forward to the institutional clubs...
2) Matches compulsory on weekends and under floodlights ..football will die if this doesnt happens.
3) Federation cup,DUrand cup to be accomodated within the calender like FA cup.
4) reserve league jus before the original games starts ...say PFC B vs USFC B jus 2 hours before the original I league match between PFC and USFC starts...
5) merchandising man this trick the clubs needs to learn quickly...i dont see any flags,baners for any game apart form the clubs in kolkata and NOrth east....
Comments
NEW DELHI: IMG-Reliance will have its first ever official meeting with the All India Football Federation (AIFF) on March 19, after the 15-year deal was signed last December, Kushal Das, secretary general of the federation told SportzPower.
Although the agenda details have not been disclosed, it is reliably learnt that the entire gamut of commercial relationships between the two entities will be discussed, including the handing over of rights till now vested in the AIFF and the monetary aspects of the deal after the next five years, when IMG-R will take those rights.
Primarily, the discussion would be centred on the concern on how to improve the profile of the I-League and how the property can be made more attractive and commercially viable. And for that to happen, a very good development programme has to be set up.
Das readily agrees that the League has not taken off in the best sense, and thus it is that no broadcast partner has been found for it, despite IMG-R procuring the rights after Zee Sports was jettisoned by the AIFF.
As of now, only the matches of the Bengal I-League teams, whether in the state or away, is telecast by a Bengali channel, Mahua Bangla, Das says in an exclusive interview with SportzPower.
Das says that there are foreign investors who have got in touch, but he does not want to dabble meaninglessly with them ‘in bits and parts’, but thinks these interests could play a vital role in the development programme.
As of now, though IMG-R is the sole commercial managing authority of the AIFF, all the rights over the national team, its matches abroad and the domestic tournaments lie vested with the AIFF. The IMG-R has so far paid Rs 7 billion for that, which covers the next five years.
However, what is likely to be discussed at the crucial meeting is how to hand over those rights to IMG-R after that, and on what pecuniary considerations.
At the moment the AIFF’s sponsor for the national team is primarily Panasonic and also Nike.
But on the lapse of the fifth year, these rights will go to IMG-R, and the AIFF would not only get a higher valuation for those rights over the next 10 years, but also a 20 per cent slice of the revenue generated.
Das says that IMG-R would take care of the I-League marketing (and he is categorical that at present it is not commercially viable) as well as the development programme, but he would also be happy with the Italian and Dutch investors if they come up with a good coaching plan for the national team as well as the U-14 and U-16 teams.
Meanwhile, it is also possible that the national league could be renamed from the existing I-League, possibly because in its present avatar it is a poor country cousin of what AIFF and I-MGR want the league to really be, and hence future investors may not like the hangover effect of a name that did not sell.
<!-- m --><a class="postlink" href="http://www.sportzpower.com/?q=content/img-r-aiff-meet-march-19-agenda-future-rights-issues">http://www.sportzpower.com/?q=content/i ... hts-issues</a><!-- m -->
<!-- m --><a class="postlink" href="http://www.eastbengaltherealpower.com/news/1719/An-autobiography-of-an-ardent-Bengali-Football-Fan">http://www.eastbengaltherealpower.com/n ... otball-Fan</a><!-- m -->
Please go through this article, this is the reality of Indian football though it is written by an East bengal fan but it is applicable to all the supporters.
1000 A licence coach
1250 B licence coach
1500 C licence coach
100 fifa refs
250 afc refs
500 aiff refs
Firstly, why set criteria, if they are not going to be implemented, you cannot have one rule for one and another rule for others .
Secondly, why cant the federation learn from other successful associations around the world, why conduct the Santosh Trophy during the peak of the I- league division 1and 2. Dont they want the competition to showcase the best indian talent available?and if its mandatory for the players to play for their respective states, who is going to play in the I-league 1 and 2??????
Get it right, or get out because this stuff is not rocket science.
Agree with you,I don't understand what exactly are they launching next year ?? <!-- s:? --><img src="{SMILIES_PATH}/icon_e_confused.gif" alt=":?" title="Confused" /><!-- s:? -->
Why not rebrand all the teams,scuffle below average attended teams to new cities etc and launch I-League in a new package.
1)Teams like HAL,Air India,ONGC,BEML,SBT,JCT have done a novial job of keeping the indian football atleast alive in our country in the recent years,..now that AFC is tightening the screws for AFC standards.
The institutional clubs would find it difficult to survive in the coming years. so these guys need to build a fan base.. JCT matches are played in front of empty stands..the club being so important to indian football. look what happened to Mahindra united... A simple solutio is to get attached to a city similiar to a structure adopted in the K league.. we can have teams renamed as HAL Bengaluru Raptors,Navi mumbai Air India,JCT Ludhiana Fighters,ONGC Kolhapur Marathas.why will people go to see the mathces of air india ,but they will definately see if it is Navi Mumbai Air India FC.. then the clubs can cash on the merchandise,ticket sales,etc.... i think this is the only way forward to the institutional clubs...
2) Matches compulsory on weekends and under floodlights ..football will die if this doesnt happens.
3) Federation cup,DUrand cup to be accomodated within the calender like FA cup.
4) reserve league jus before the original games starts ...say PFC B vs USFC B jus 2 hours before the original I league match between PFC and USFC starts...
5) merchandising man this trick the clubs needs to learn quickly...i dont see any flags,baners for any game apart form the clubs in kolkata and NOrth east....