Do coaches matter in such a short tournament? Chennaiyin should bring another filmstar onboard other than Abhishek Bachchan. That would ensure more eyeballs, if that's what mattars (though I don't have anything against him, he acts quite well of being emotionally involved).
I think alongwith establishment of academies and community outreach, the filmstar-owners should be groomed by Shahrukh Khan. During KKR matches, he sports a stubble, worried looks, do not tuck his shirt in, and look excessively worried. Plus he celebrates every six with gutso, and generally prepares himself with new dance moves (alongwith his son) for each edition of IPL! Talk about involvement!
The problem is there is not much idle time to zoom on the owners in a football match. Once the merger happens we should have four quarters of 20 mins & 5 mins of timeout. Also a DRS would be fun.
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