Are they paying East Bengal for these Practice matches ? Who is spending on Air tickets, Hotels?? Earlier tournaments like Durand Cup were held for competitive football which have all been scrapped. These closed door matches with how many substitutions??
Briefly, Two blocks reserved for ladies with kids, teaming up with schools for free entry of the students, Shooting ads (in club ground) for banners statewide, engaging volunteers to retain order in the stands.
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http://www.anandabazar.com/sport/east-bengal-s-new-initiative-of-showing-their-match-to-the-women-with-free-tickets-1.704300?ref=sport-new-stry
Briefly, Two blocks reserved for ladies with kids, teaming up with schools for free entry of the students, Shooting ads (in club ground) for banners statewide, engaging volunteers to retain order in the stands.