Through this cooperation, the club aims to promote the brand CSKA and Bulgarian football a fledgling market such as India, which is a great prospect for development.
Well, good luck CSKA... they won't make a dent in India but okay.
As for these foreign signings... who the fuck cares? This is not the ISL's fault, these guys are non-guys and honestly how can IMG-Reliance use these guys to market themselves? "Hey guys, get ready for the second season of the ISL where you can see stars such as Manish Maithani or Israel Gurung who both got a grand total of 0 appearances in Portugal!"
I agree they should send youngsters but for now this is fine and so far we do have one youngster gone for a foreign club in Romeo Fernandes.
He did win us matches when it mattered. It is obvious that he is going to learn about management and coaching. Eventually he will give back to Indian football.
Now Renedy can scout for some CSKA Sofia players on short term Loan for ISL. One thing is sure, now Indian players going abroad will not be a news. So many players are going. Whether it is pure marketing/PR or some serious stuff like Sandhu, Indian market is taken seriously now abroad. We are no longer Cricket only nation.
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Through this cooperation, the club aims to promote the brand CSKA and Bulgarian football a fledgling market such as India, which is a great prospect for development.
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He did win us matches when it mattered. It is obvious that he is going to learn about management and coaching. Eventually he will give back to Indian football.