“ISL today is the world’s fourth best attended league and the most popular football league in India. The ISL is an event owned by AIFF but organised by FSDL (Football Sports Development Limited)` as per the existing agreement. Similarly FSDL own the commercial rights of all events and competitions which are organised by AIFF for which they give a minimum guaranteed fee to AIFF. In fact a similar agreement was there with ZEE and really speaking that agreement was subsumed by IMG Reliance or FSDL as it is now known. It is a 15 year agreement,” Das explained to Goal.
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http://www.dailyrecord.co.uk/news/scottish-news/nacho-novo-snubbed-big-money-8625435
http://timesofindia.indiatimes.com/city/goa/Case-settled-but-Elano-wont-return-to-India/articleshow/53757784.cms
“ISL today is the world’s fourth best attended league and the most popular football league in India. The ISL is an event owned by AIFF but organised by FSDL (Football Sports Development Limited)` as per the existing agreement. Similarly FSDL own the commercial rights of all events and competitions which are organised by AIFF for which they give a minimum guaranteed fee to AIFF. In fact a similar agreement was there with ZEE and really speaking that agreement was subsumed by IMG Reliance or FSDL as it is now known. It is a 15 year agreement,” Das explained to Goal.
Well then, this is something new.