How I League clubs could be marketed well?
we always say that clubs should be marketed well.Then how can it be done?
There are small small things that if clubs take care of , they can raise their no. of fans substantially.
My suggestions:
1.appoint a separate group of staffs for marketing
2.associate with a regional news paper
3.join with a magazine & start scratch & win competions giving free tickets for the matches as prizes
what will u do if u have nothing to do in a weekend & u get a free ticket for a match
4.arrange road shows before some matches with some regional artforms say shinkarimelam in kerala.
5.community development, as always
Now give urs!!!
There are small small things that if clubs take care of , they can raise their no. of fans substantially.
My suggestions:
1.appoint a separate group of staffs for marketing
2.associate with a regional news paper
3.join with a magazine & start scratch & win competions giving free tickets for the matches as prizes
what will u do if u have nothing to do in a weekend & u get a free ticket for a match
4.arrange road shows before some matches with some regional artforms say shinkarimelam in kerala.
5.community development, as always
Now give urs!!!
Comments
FINALLY! I thought I was the only one that did these type of threads. Anyway going back to the topic.
also I think we should take a chapter out of the MLS and J.League way of getting into the community.
Something like this...
Have the players hold clinics. Get into the community. Help out. Get to know who your fans are. Also try buying some ad space on billboards. Go all out.
go to all these MBA schools and ask them to do it as project work.
maintain professional websites with e stores,no matter what the amount sales,its additional money and maybe all clubs stores can be managed by single logistics company.
more community clinics
media interaction
half time shows like kids 5 on 5 or something to keep people attention
Right now we will fail to get big sponsors like Pepsi and such as they will want to be assured that the league can be successful.
At this moment if the rumors are true and we go for a 16 team 2012-13 season with the following teams...
East Bengal, Mohun Bagan, Prayag United, Pailan Arrows, Shillong Lajong, United Sikkim, Aizawl FC, Dempo SC, Salgaocar SC, Sporting Goa, Churchill Brothers, Chirag Kerala, Mumbai FC, Air India FC, and Pune FC. These teams plus no salary cap, no proper transfers and 16 untrusted owners running the league.
If we want the big companies to stay then the AIFF would not separate the league and Federation but just open 10 seats in the league directors at AIFF. Then have the league be 10 teams with no more than 2 teams per city. Then no pro/rel and use MLS and A-League as an example and you are off to the races.
If they manage to get enough fund to build up their infrastrucre like a modern club; they can also market that also. I mean if you take membership of a club paying a good sum (there are different such clubs) you can use their infrastrucre like -
games- Snooker, Squash
gym
hot/cold pool
Party Hall/ Garden
bowling alley
etc
This will attract industrialists important personalities towards club and a flow of revenue to club.
Now, if the clubs have their own stadium there will be revenue from selling tickets, parking fees, Advertisement etc
Selling of sports kits mementoes etc with club logo
Regular Camps in schools will serve dual purpose- marketing and scouting.
Programmes for fans
uploading of videos of matches for fans and supporting fan clubs in reality and in social networking sites
And most importantly -------Good attractive football-----
1) Start a youtube channel and facebook along with twitter
2) Camps a schools and other events
3) Buy regional media space.
4) Combine with other sports
5) Merchandise
6) Regional TV Contract
Just switch on the T.V guys you'll find WSH adverts on every channel,that's how you promote the game.
Does the AIFF have to do everything. The only thing AIFF and IMG should do in terms of marketing is open up a Facebook, Twitter, and youtube. They should also sign a long term TV deal so we dont panic every year. And when they advertise I-League they should have the best I-League players in the commercial.
http://www.nasl.com/index.php?id=3&newsid=1855
It got me wondering why dont we do this. Why dont the I-League partner with ustream and stream EVERY SINGLE I-League match for the 2012-13 season LIVE on it.
Basically every game week have 2 games broadcasted live on TEN Action + (make them the games of the week) and have all the other matches streamed online on ustream. This will give us (the fans) a chance to look at potential Indian Internationals. It would also work in terms of marketing the league to new fans and potential fans OUTSIDE of India.
Also it would make the perfect way to make a youtube channel (ileague) in which we would post highlights of every match on youtube. Again it would let fans see all the games and build interest and also show corporates how much the league wants to build itself.
Also having the streams are not expensive. In fact it costs really nothing. All you need is 2 commentators, 1 main camera and a person who can edit the video after the game. Of course you would not get the luxury of replays of plays and all that and I dont think a scoreboard would be available but at least you get to see the games for free.
Just something to think about.